(Syllabus) RRB : PUBLICITY INSPECTOR/SENIOR PUBLICITY INSPECTOR

Sl No.

Topics

No. of Questions

1.

Communications

12 to 15

Introduction to communication; History of communication; Tools; Fundamentals of communication; Types of communication; Essentials of communication; Theories of communication; Effective principles; Process of communication; Factors affecting process of communication; Forms of communication; Oral Communication.

2.

Mass Communication

12 to 15

Eras of Mass Communication; Introduction & history of mass communication;  Culture & functions of  mass communication;    Tools of Mass  communication;  Journalism;  Press  Codes  &  Ethics;  Elements  of mass communication; The Psychology and Sociology of Media Audiences; Models of mass communication; Theories of mass communication; Issues in communication; Mass media and public opinion.

3.

Advertising

10 to 13

Concept, Functions of Advertising, Factors determining advertising opportunity   of   a   product/service/idea,   Types   and   classification   of Advertising  Display/Classified/Trade/Product/Financial/Corporate  etc., Brand Management and Positioning, Creative and Campaign Concepts; Social and Economic Impact of Advertising, Advertising: Ethics, code and Law, Brand equity and advertising.

Advertising  Agency  -  Types  of  agency,  Structure,  Functions,  Roles,  & Scope.

Agency client relations, Apex organizations: DAVP, INS, ISA, AAAI.

4.

Public Relations

10 to 13

Public Relations;  Development of  Public Relations;  PR in  India;  Public Opinion;   PR Process; PR for Internal Communication; PR for External Public; Mass Media of Communication; Ethics and PR;   Dealing with Media/Functioning of Media; Role of Writing in PR; Emerging Challenges in PR.

PR   Management   -   Event   Management,   Crisis   Management,   Time

Management & Stress Management.

PR Laws - Code of ethics, PR and Press Council, Defamation, Official

Secret Act 1923, Copyright Act 1957, Press Registration of Book Act 1867.

Contempt of court 

COMPUTER and its APPLICATIONs (2 to 3 questions)

5.

Topic and coverage on Social Media like Blogs, Twitter, Youtube etc.

3 to 5

Total

50